This project is a packaging series created for the Gibson Guitar Comfort Series guitar straps. These are Gibson's premium line of straps, so the idea was to display the straps in a way that shows their unique designs, while being functional and easily accessible. The design is all one piece. The strap weaves through the board twice and the belly band fastens with velcro on the back to create a secure hold. The printing was 2 color with a spot UV varnish on the Gibson logo on the front. The vines around the logo were created by using curves from the Les Paul guitar.

Addy Award Winner